Client capacity calculator · Social media managers
Start with the hours you have. Set aside non-client work and a capacity buffer, then compare the remaining time with the monthly workload of one typical client.
The calculator converts weekly work time and non-client time into monthly hours using 4.33 weeks per month. It applies your chosen buffer to the remaining delivery capacity, then divides that capacity by the monthly workload you entered for one representative client.
Use the output as a planning limit. Recalculate when client scope, approval cycles, content volume or your tracked hours change.
Include work that belongs to the retainer, such as planning, production, approvals, publishing, community management, reporting, meetings and revisions. Put general business work in non-client hours.
Capacity depends on the delivery hours each client consumes and the time available in your week. Platform count, production load, approvals, reporting, community work and revisions can change the result substantially.
Include work that consumes your week without belonging to a specific retainer, such as sales, bookkeeping, internal admin, learning and business operations.
A buffer leaves room for revisions, urgent requests, uneven weeks and estimation error. Set the percentage as your own planning assumption.
Tracked hours give you stronger inputs once you have them. With estimates, use a conservative monthly figure and rerun the calculation after you collect delivery data.
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